Tanka Bars were sold at every snack bar throughout the Comcast Center during Saturday’s show, which featured Willie Nelson, John Mellencamp, Neil Young and a host of other musical artists. In addition, the snack was also available for the artists as part of the show’s backstage catering.

“We are thrilled to be part of Farm Aid and its mission to support farmers and ranchers,” said CEO  Karlene Hunter. “The event’s emphasis on healthy, American foods is a perfect fit for Native American Natural Foods.”

The Tanka Bar, which is available nationally at nearly 1,300 retail locations and at www.TankaBar.com , is a modern artisanal take on a traditional Native American recipe for “wasna” or “pemmican,” which has been described by many nutritionists as the perfect energy food. The 100 percent natural bar is 70 calories and 1.5 grams of fat per 1 ounce serving, with no trans fats.

Native American Natural Foods, which is based in Kyle on the Pine Ridge Indian Reservation, provides a category of natural healthy products in the marketplace that currently does not exist. By adding value to traditional Native food products, using modern scientific methods, the least amount of processing, and the lowest-stress animal handling methods possible, Native American Natural Foods innovates value-added products for the United States food marketplace.